Handshake Europe
Marketing Toolkit

Resources to promote Handshake,
engage more students and drive meaningful connections

Introduce Handshake to your university

Use these ready-made resources to introduce Handshake to your university.

Intro presentations for students

This presentation is the ideal resource to use when you’re introducing Handshake as a new platform to your student body: perfect for any partners who are new to Handshake, but also for existing partners to use for their new intake of students. It provides an overview of what Handshake is and the benefits on offer for students.

Flyers and posters

Use these printable and digital display assets to spread awareness of Handshake around campus. All assets have been updated to include a QR code to download the Handshake app.

Handshake branded templates

These branded templates are ready-to-use to help you keep consistency when communicating with students about Handshake. Feel free to customise these with your own content and add your logo to co-brand in line with our guidelines.

Social media and digital promotion

Prebuilt materials to help you promote Handshake on campus and virtually. Remember to promote Handshake social accounts so your students can receive Handshake news first hand.

Customisable social media assets

Use these customisable social media assets to engage students on your social media accounts and easily co-brand with your university’s logo (more information on how to co-brand can be found in the Handshake branding section of this web page).

Handshake 10-day challenge

Encourage students to kick off their future career with this simple challenge, spread out into small steps over 10 days. That means less than two weeks to full Handshake mastery!

Handshake social media accounts

Follow Handshake for social media inspiration and save time by reposting Handshake content.

Promoting Handshake to students

After Handshake has been introduced, it’s critical that you continue promoting the platform to your student body to ensure they engage with the tool and are getting the most out of it. These resources are designed specifically to help you market Handshake to your students.

Student experience videos

For these videos, we sat down with recent graduates and asked them about their university experience to date, as well as how they navigated securing placements and graduate roles and how they’ve adapted. These interviews give an authentic insight into the world of a recent graduate to help inspire and motivate current students as they think about their future.

Stand-out student profile

This PDF breaks down each feature of the Handshake student profile and provides students with top tips on how to make the most out of their profile so they can showcase their talents and skills to prospective employers.

Handshake branding

Co-branding logos? DIY-ing your own Handshake swag? Here are some guidelines to help you get started

Promoting Handshake to employers

The following resources are designed for universities to share with your employer relations so they can understand the benefits of using Handshake to source the top student and graduate talent.

'How To' articles

These help centre articles provide employers with the information they need to start using Handshake and connecting with students straight away.

Useful videos

These videos are made for employers to show them how to use the Handshake platform to engage with students and find top graduate talent. Share as individual videos or as a complete playlist.

Employer case studies

Share these employer case studies with your employer connection so they can hear first-hand from existing employers the benefits of using Handshake.

Blogs and content

These content pieces discuss the graduate employer landscape as well as detailing the benefits of utilising online tools to support organisational graduate recruitment goals.