Handshake Marketing Toolkit

Kathryn Handley

March 9, 2021

Introduce Handshake to Students

Intro presentations

Use this slide decks to provide information to your students about how (and why) to use Handshake to launch their career.

Intro presentation - Customisable

Intro videos

You can post, email, or share these videos to show how students use Handshake

Testimonial video - full length

Testimonial video - shorter cuts

Intro printouts

Share these digital displays to spread Handshake awareness across campus

3 things to do on Handshake

Get Started on Handshake

Intro blog posts

Share these blog posts to students and faculty alike to spread Handshake awareness and to help students get up and running

5 Steps to Success for your First 5 Days on Handshake

4 Tips for Getting a Job Online

3 High Impact Low Effort Actions to Take Now on Handshake

Product Tips for Students

Job search printable guides

Once students understand the basics, distribute these flyers to help them benefit from from all that Handshake has to offer

Preparing for a Video Interview

During a Video Interview

How-to online demos

Step-by-step guidance on using and optimising certain features on Handshake.

Quick video tutorials

Using Handshake blog posts

Find and share even more information about every Handshake feature on the “Using Handshake” section of our student blog

How to Write the Perfect CV

How to Write a Great Cover Letter

How Students Engage with Employers through Messenger

3 Ways Other Students Can Help You

Promotional Material

Templates, assets, and resources to use when creating your own customised Handshake promotional materials

Brand guidelines

Logo package

Order Handshake swag

Marketing Tips for Career Centres

Best practices to engage students

We've compiled tips from our higher education partners to make your job easier

Emailing students effectively

Using social media to reach more students

High impact Handshake to-dos

Use these quick links to help you complete some of your highest impact Handshake tasks

How to opt into Handshake student email campaigns

How to post an event on Handshake

How to track and understand results using Handshake analytics

How to use Handshake's Targeted Emails tool